“Beyond management consulting: Delivering Sustainable Growth.” Through a thoughtful exploration, we distilled this message into a visual representation that captures both stability and sustainability.
Here’s how we achieved this
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Circle: We associated the circle with the concept of sustainability. Its continuous form symbolizes enduring strength and interconnectedness.
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Horizontal Line: Representing stability, the horizontal line provides a solid foundation. It suggests reliability and balance.
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Tilted “E”: This dynamic element symbolizes growth. The slight tilt adds movement and progress to the design.
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Solid Structure: reinforcing the idea of balance and resilience.
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Typography: We chose a modern sans serif font—clean, concise, and reliable—to complement the geometric forms.
The result? A balanced brand identity that succinctly communicates Beyond’s commitment to sustainable growth while maintaining a sense of structure and forward momentum.